![]() “You just post your thoughts,” said Mia Morongell, 20, a creator of the Instagram account, which has amassed more than 134,000 followers. The posts are also interspersed with uncredited images, viral videos and humorous content. Nearly all feature screenshots of text on top of photos, made using the anonymous confessions app Whisper, or Instagram’s “Create” mode, which lets people design text posts on top of gradient backgrounds. Yet there are similarities across accounts. ![]() Many of these Instagram accounts, with absurdist names like and may look haphazard to the casual observer. The trend has transformed Instagram, the photo- and video-based app owned by Facebook, into a network of microblogs and a destination for written expression. On Instagram, this means barraging people’s feeds with seemingly indiscriminate content, often accompanied by humorous or confessional commentary.Ī growing ecosystem of Instagram accounts has embraced this text-heavy posting style, which has exploded in popularity among Gen Z users during the pandemic. Known in internet slang as shitposting, this style of posting involves people - usually young people - publishing low-quality images, videos or comments online. ![]() ![]() Love was mimicking and complimenting a kind of social media post that is now sweeping through Instagram. Which social networks are most useful for brands? ![]()
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